13 Must-Know Tips For a Successful Facebook Business Page

Millions of businesses have flocked to Facebook to promote their brand, services – just this week, The Social Network announced that it now has over 3 million active advertisers. Facebook company Pages are an easy, cost-effective way to get your name out there – but with so many brands flooding people’s News Feeds, how can you make your Page stand out?

Brands need to offer followers more than self-promotional content. People want beautiful, compelling pictures, content variety, and feedback when they have a comment or concern. Brands need to be attuned to what prospective and current customers like and don’t like. And they need the right balance of posts – in fact, if a brand shares too much, too often, they increase their chances of losing followers.

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